How a Local Plumber Added 12 New Clients in One Month

Overview

Dave had been running FastFlow Plumbing as a one-man operation for 11 years. Most of his work came from word of mouth and a basic Google listing. He had a Facebook page with 12 followers and hadn't posted in over a year. A friend suggested Moxpost and, sceptical but curious, Dave decided to try it.

How Moxpost helped

Dave spent three minutes on WhatsApp telling Moxpost about his services, his service area in Phoenix, and the types of jobs he took on. Moxpost started posting four times a week — tips on preventing common plumbing issues, before-and-after job photos, seasonal warnings about pipe damage, and availability reminders. Within three weeks, Dave received his first Facebook enquiry. By the end of month one, he had 12 new clients who had found him through social media.

Challenges

Dave had always dismissed social media as something for restaurants and fashion brands — not tradespeople. He had no system, no content ideas, and no time to learn how to use Facebook for business.

1. No belief that social media could generate trade leads
2. Facebook page inactive for over a year, with only 12 followers
3. No time or inclination to create and post content consistently
4. Relied entirely on word of mouth, which had plateaued

Our Approach

Moxpost focused on positioning Dave as the trusted, knowledgeable local expert in Phoenix — the plumber homeowners want to call before a problem becomes an emergency. Educational content built credibility while availability posts drove direct enquiries.

1. Weekly "plumbing tip" posts to build trust and authority
2. Before-and-after job posts to demonstrate quality of work
3. Seasonal content — "protect your pipes before summer heat" style posts
4. Direct call-to-action posts with Dave's contact number to drive enquiries

Results

FastFlow Plumbing's Facebook page grew from 12 to 340 followers in 30 days. More importantly, Dave received 12 direct job enquiries from Facebook in his first month — converting 9 of them into paying clients.

1. 12 new client enquiries from Facebook in month one
2. Page followers grew from 12 to 340 in 30 days
3. Average job value of $350 — representing over $3,000 in new revenue from social alone
4. Dave now considers social media his second-best source of leads after word of mouth

Final Thoughts

At Moxpost, we hear from tradespeople like Dave all the time — people who are brilliant at their craft but don't see why they'd need social media. The truth is, homeowners in Phoenix are searching for trustworthy plumbers on Facebook every day. Moxpost simply makes sure Dave is the one they find.